The prize, voted for by 'tastemakers' from across the music 'biz' and 'blogosphere' – including us at Dummy – aims to find the artist most likely to make it in 2015, assuming that 'it' is absolute ubiquity across all formats.
The major label-signed electronic pop trio, led by successful actor Olly Alexander, were picked from a longlist of 15 acts, which was eventually trimmed to a shortlist of the final five, although we're not entirely sure who does the trimming. This year's shortlist included George The Poet, Raury, Stormzy, and James Bay.
"Lead singer Olly Alexander is blessed with a distinctive intoxicating voice that works beautifully with the band’s emotive electropop production," George Ergatoudis, Head of Music for BBC Radio 1 & 1Xtra, says in a statement, "They fully deserve to top BBC Music’s Sound Of 2015 and they’re surely set for stellar success."
Years & Years join the likes of The Bravery, Corrine Bailey Rae, and Keane as previous winners who've made vital and thrilling contributions to UK pop culture.