New Kojey Radical x Napapijri T-shirt is brought to life using augmented reality

"Future Tees" are printed with exclusive QR codes, bringing to life the rapper's artwork...

19.11.19

Words by: Billy Ward

Casualwear brand Napapijri has teamed up with contemporary rapper Kojey Radical for a limited edition drop of augmented reality T-shirts celebrating self-expression and creativity.

Designed by Kojey himself, ‘Future Tees’ are printed with exclusive QR codes, bringing to life the rapper’s artwork in a series of transforming graphics which can be activated using a smartphone camera. An event will take place at Napapijri’s newly opened store on Carnaby Street  in which fans will get an opportunity to meet the Hoxton artist as well as securing one of the 150 T-shirts that have been made worldwide.

‘Future Tees’ will not be available to purchase and will only be available at the event in which supporters can get a ticket for the queue by selecting the ‘Future Tees’ face filter on Instagram, sharing a picture on their story and tagging @napapijri. One winner will have the chance to win an exclusive first edition signed Kojey Radical x Napapijri t-shirt.

The collaboration is inspired by the Napapijri’s recently launched ‘Futurewear’ collection – an experimental pop-up at Kings Cross translating the interaction between design, sustainability and innovation into a unique casualwear experience.

Watch the making-of video with Kojey:

Read next: Kojey Radical dances through darkness in video for ‘Can’t Go Back’