New Kojey Radical x Napapijri T-shirt is brought to life using augmented reality

"Future Tees" are printed with exclusive QR codes, bringing to life the rapper's artwork...


Words by: Billy Ward

Casualwear brand Napapijri has teamed up with contemporary rapper Kojey Radical for a limited edition drop of augmented reality T-shirts celebrating self-expression and creativity.

Designed by Kojey himself, ‘Future Tees’ are printed with exclusive QR codes, bringing to life the rapper’s artwork in a series of transforming graphics which can be activated using a smartphone camera. An event will take place at Napapijri’s newly opened store on Carnaby Street¬† in which fans will get an opportunity to meet the Hoxton artist as well as securing one of the 150 T-shirts that have been made worldwide.

‘Future Tees’ will not be available to purchase and will only be available at the event in which supporters can get a ticket for the queue by selecting the ‘Future Tees’ face filter on Instagram, sharing a picture on their story and tagging @napapijri. One winner will have the chance to win an exclusive first edition signed Kojey Radical x Napapijri t-shirt.

The collaboration is inspired by the Napapijri’s recently launched ‘Futurewear’ collection – an experimental pop-up at Kings Cross translating the interaction between design, sustainability and innovation into a unique casualwear experience.

Watch the making-of video with Kojey:

Read next: Kojey Radical dances through darkness in video for ‘Can’t Go Back’¬†