Independent magazine ‘The Stool Pigeon’ has more readers than the ‘NME’ and ‘Kerrang!’

Latest ABC figures show that fewer people are reading big-name music magazines, although more than 50,000 now read free title 'The Stool Pigeon'.

18.08.11

Words by: Charlie Jones

Independently published, freely available “music newspaper” The Stool Pigeon has been shown to be out-performing household names like the NME and Kerrang! in latest statistics.

The first ABC figures for the independent magazine show that it had a circulation of over 50,000 in the first 6 months of 2011, while the NME had 29,020 and Kerrang! boasted 43,033. The NME in particular had a difficult six months, losing 9.8% of its readership, leading to its new position as the least-read rock magazine in the ABC report.

The Fly has maintained its title as the UK’s most-read music magazine, with a pretty fly circulation of over 100,000.