Boston-based shoe company Converse have announced the opening of Converse Rubber Tracks , an institution with the aim of providing studio time and professional engineering to musicians for free. Like, for no money. At all.
Artists can get themselves a slot at the Brooklyn studio by going through an online application process, and if they are lucky enough to land the opportunity of recording at Rubber Tracks, then they will retain all of the rights to their music. Although based in New York, the studio is keen to house musicians from all over the country.
It seems that all Converse want in return in to use the behind-the-scenes footage from each recording in order to create a series of short web documentaries. The shoemakers apparently want “to give back and help inspire a new generation of musicians,” as Geoff Cottrill, chief marketing officer of Converse, has said in a statement.*