BACARDÍ Presents: Do What Moves You

BACARDÍ Rum recently announced the launch of 'Do What Moves You', a fully integrated campaign that is set to amplify the exciting new creative direction for the rum brand. So far, the Do What Moves You project has seen artists such as Bugzy Malone, Stefflon Don and Giggs celebrate the sounds that move the UK, by creating exclusive new content and hosting a series of live CASA BACARDÍ shows across three key cities…and there is more where that came from.

Kicking off the campaign, Bugzy Malone performed in his home town of Manchester in June. The Do What Moves You video of Bugzy explaining what inspires him in the musical city of Manchester, can be seen below.

Next up was Stefflon Don, who performed in her birthplace of Birmingham in July. Having previously lived in Holland, Stefflon Don takes inspiration from a globally diverse set of influences. Watch the full video with Stefflon Don sharing her creative inspiration below.

Last, but certainly not least, was none other than Giggs, who got on stage in his hometown of London just last month. Watch the video below where he shares what ‘moves him’ in the bustling city of London.

The good news is, the CASA BACARDÍ shows haven’t stopped there. Three new shows are set to hit the streets this Autumn, with the full line-up being announced over the next few months. Keep an eye out on @Bacardi for more information.

#DoWhatMovesYou

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