Less than half of US music fans say they’ll rush back to live events once lockdown restrictions are lifted

It's a worrying prospect for the live music industry


Words by: Felicity Martin

A new opinion poll by Reuters/Ipsos shows that only 40% of American music and sport fans would return to attending live events once Covid-19 restrictions are lifted.

The live music industry has effectively been placed on hold due to the pandemic, with many people wondering how long it will take to get things up and running again.

The report showed that only 27% of those questioned would go to concert or cinema once venues reopen if there is no vaccine, with 55% of those surveyed saying that mass events should not resume before a vaccine is available.

In a report on the poll, Reuters quoted American academic Victor Matheson who specialises in the sports business, who said: “Just because people say we can go back, until people feel fully safe … they aren’t going to go back. We go to games for entertainment and you’re not going to be very entertained if you’re not worrying about who the next player to bat is and are instead worrying about that person who just coughed two rows down”.

Read the report in full here.

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