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08.02.2013, Words by Anthony Walker

Bjork has cancelled her 'Biophilia' Kickstarter campaign

Multimedia educational app project paused after falling short of funding target.

Bjork has scrapped her Biophilia Educational Program’s Kickstarter pledge well before its initial February 28th closing date. The plan was, as we reported last week, to bring the 10 Apple-exclusive apps developed for her 2011 multimedia project of the same name to other operating systems and a wider audience – specifically students in less developed parts of the world.

The project was struggling to reach the £375,000 target, raising £15,370 in its first 10 days of funding, and it was cancelled yesterday despite attempts to offer more rewards to top contributors. A personal note from Bjork before the cancellation also stressed the technical complexity and educational benefits of the plan, supposedly as a justification of the high funding target.

A final update from the Biophilia team offers thanks and cites the “gigantic” cost of the project that made it increasingly unmanageable. It also states that this is a pause rather than an end to the overall project:

“Things seem to be changing fast; perhaps in a year, even months, there will be a far cheaper way to reprogram this […] We are still looking at ways of making this happen so send your email address to kickstarter@bjork.com and we‘ll keep you posted when there‘s any new developments.”

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