What is Dummy?
Dummy is a website dedicated to discovering and supporting the best new music from around the globe. Dummy was started by Paul Benney and John Burgess who were the founders of 90s electronic dance music and club culture magazine Jockey Slut. After Jockey Slut closed in 2004 Paul and John decided to start a new magazine that took Jockey Slut’s passion for new music and move it forwards while retaining the important elements of any decent magazine – great writing, photography and design. After seven glorious print issues they decided that, much as they loved print magazines, the most exciting publishing arena was now the internet and in 2009 Dummy launched properly online.
At this point Dummy also launched a record label called Dummy Records to run alongside the site, releasing some of the music we were excited about. So far we have released singles by The Golden Filter, Lost Valentinos, Lower, Runners, Cadenza, Tezeo and most recently Lorca.
Charlie Jones edited the site from July 2010, earning praise for Dummy from everyone from SXSW to the BBC. In October 2012 he decided to move on, and Aimee Cliff took over as full-time editor. Dummy continues to expand rapidly and can now boast over 100,000 unique users per month.
What do we believe?
We believe that music can and should be brave, fun and clever. Surprising sounds come from the top of the charts and the furthest reaches of the underground. The great artists of now are just as likely to sell out arenas as they are to compose alone in their bedrooms.
That’s why we brief our readers every day on the most exciting music news and new music in the world. We also commission regular mixes for you to download and listen to, and in-depth features to chew over. With big plans to develop film and audio content, we love what we do, and hope you do too.
How is Dummy funded?
Dummy is funded by selling advertising on the site with the shortfall being made up by Paul Benney and Leo Silverman who also run the label Brille Records.
Who writes for Dummy?
Dummy has a core staff of two – our editor Aimee Cliff, who works full-time, and Ruth Saxelby, who works part-time. They lead a dedicated and talented team of regular writers and contributing editors including Selim Bulut, Anthony Walker, Lauren Martin, Steph Kretowicz, Robert Darnell, Adam Harper, Karen Ka Ying Chan, Zara Wladawsky, Ele Beattie, and Will Orchard. Outside London, content also comes from writers and photographers based in Berlin, Paris, Los Angeles, Portland, Chicago, Toronto, Moscow, Glasgow, Manchester and New York. We are always looking for talented new writers, photographers and filmmakers based in the UK and around the world, so please contact aimee at dummymag dot com if you would like to get involved.
How else can you help Dummy?
Just reading Dummy helps as we sell our advertising based on page impressions so the more pages of Dummy you read more often helps increase our income. And the more income there is the more we can invest in the site making it better for readers like you.
You can also help by commenting on articles on the site, retweeting links to our posts on Twitter and “liking” and sharing Dummy articles on Facebook will help grow the Dummy site and create more of a community, making Dummy more exciting for everyone.
We want to make Dummy a great experience for you, the user. So if you have any other ideas about how we can improve what we do or ways in which you think you can help please email aimee at dummymag dot com who would be very happy to hear from you.