While in the midst of her extended Take Me Apart Tour, Kelela has shared the futuristic Sims-inspired visual for her Jam City-produced single 'Frontline', which first debuted on HBO’s hit show Insecure – noted as a dreamy R&B break up anthem. The video opens up with serene shapeshifting sonics and a computer-generated version of Kelela sitting down to explaining to her cyber lover in her smooth varied tone that the place he once held in her heart is now behind her.
When asked about the visual, Kelela told Rolling Stone: "I love speaking to my fans through music videos and I always find it more fun to reference things that we can all relate to that may not be in the forefront. With this sims-like video, I was able to tell my story in a light-hearted but dramatic way. It's about leaving your ex with the wind in your hair while acknowledging a curiously complex feeling of pain that he has left you for a white woman."
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