SLOCAL MC ItsNate has just dropped visuals for the track Airheads, taken from his double A-side 'We Can Let It Live But We Can’t Endorse'. Directed by Cill Farrell, the video is a mesmerising glimpse into the North London wordsmith’s lifestyle. The capital has never looked so shiny.
Smooth and concise, Nate maturely assures us he’s on the ascent over a slick K-Nite production. Including breathtaking aerial shots of London, and mood enhancing lighting, Nate ups the production levels and succeeds to depict a different side of the London rap scene, just around the corner from the grime and road rap that’s dominating the city right now.
Whilst Nate’s influences maybe global, his use of language and the activities depicted in the video are distinctly English. Nate can be seen playing pool with a few youngers and OGs from the London scene as he says, "I grab the Uber then I'm switching lanes, Bossy never hits the breaks”. Nate’s display of prominent colloquialisms is a proud display of his locality, as well as an examination of the lifestyle he leads. "I’m teaching them the tekkers, if she got the body she can tek it”.
Nate also mentions his SLOCAL brand, saying “I took my whole movement overseas" as a reference to the events he has been hosting all over Europe the past few years, collaborating with London based artists such as CR Blacks, Chennessy, and Illustrious One.
After seeing fairy lights draped round the video vixen Meliqua’s neck juxtaposed with the twinkling lights of the Big Smoke, ItsNate is definitely getting his shine on with this latest offering. Airheads is somewhat of a re-introduction to ItsNate, and it’s good to see he's doing well.