!!! (Chk Chk Chk) has shared a video for Every Little Bit Counts, taken from their recently released album 'As If'.
Directed by Casper Kelly – who also shot !!!'s Ooo and Adult Swim's Too Many Cooks videos – it shows professional funnyman Nic Offer hook-up with that gorilla again, this time dancing through and disrupting a television news report before running away with the weather forecast. In a press release, here's what Kelly said about their latest collaboration:
"Every Little Bit Counts excited me because it is such a fun, fun song and tonally different from the weirder, darker stuff I usually do. The basic idea is there's a stuffy world, in this case, the news, and Nic comes in like Willie Wonka or the Cat in the Hat and has a bit of fun with it. Crazily and coincidentally, while shooting on the set Nic told me he once did a thing like this in real life – he was walking somewhere, and there was a news crew interviewing a man opposed to gay marriage, and Nic popped in and said something in the mic. If someone by chance taped that newscast, he'd love a copy. Nic was wonderful to work with. He somehow combined Zen calm with boyish enthusiasm and was up for anything."
Watch the video to Every Little Bit Counts below, courtesy of Funny Or Die.
!!!'s (Chk Chk Chk) latest album 'As If' is out now through Warp Records (buy).