After dropping his A/V project Vantablank Stare last September, Sim Hutchins embarks on another expedition, capturing the essence of youth culture in his new visual for 'No More Propofol', from his upcoming project Clubeighteen2thirty. The track is a rattling, claustrophobic offering immersing the listener into a world of hedonism and excess represented by the video.
In pure unadulterated reality TV fashion, the visual, loaded with flashing lights reminiscent of those old school discos we all went to in our youth, follows three young men making that life-changing pilgrimage: the lads holiday. It also comes with topical statistics about the dangers of being abroad and not being careful. It's a relatable story with a somewhat happy ending, speaking to Sim's endless humour.
"It's a story of misspent youth channelling awful YouTube vlogger templates via forgotten TV Ibiza Uncovered documentaries," he told Dummy. "It's a gentle reminder that any of us can be swept away under the tsunami of hedonism and shallow self indulgence, though embracing the sybaritic lifestyle – like the gentle lapping of foamy waves from our plastic filled seas – is all a part of growing up."
Hutchins' Clubeighteen2thirty album is out on April 13th via Local Action. Pre-order here.
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