Premiere: Lunch Money Life explore themes of surveillance paranoia in the video for ‘Lincoln’
The highly-creative visual is the perfect accompaniment to the London five-piece's sound
Video: Indie, 23.09.20Third single ‘Lincoln’ from Lunch Money Life’s ‘Immersion Chamber’ album has received a gripping new visual.
Directed by previous band collaborator Spencer Young, the black-and-white visual arrives full of the tension and moodiness that the band’s sound encapsulates, and focuses on a prophet-like figure in a world of mass surveillance.
“Facial recognition and surveillance technology are advancing at an alarming rate, and ‘Lincoln’ perfectly encapsulates this atmosphere of paranoia and mystery that is slowly seeping into our society,” Young says. “After early discussions prompted by the band about these themes, we decided to tell a story about a character’s journey from street preacher, to aspiring cult leader – promoting an ambiguous message around the city. The observational surveillance/CCTV-style implicitly carries a sense of dramatic tension and mystery. Why is this man being watched? What secrets about our existence is he hiding?”
Lunch Money Life say: “Our previous videos have been very collaborative projects that have been shot slowly over the course of weeks. The lockdown gave us the opportunity to take this a step further and shoot sporadically over several months, developing the narrative of the story as we went.
“The ‘hand god’ statue that the followers worship was discovered while we were shooting in a North London cemetery and became a graphic symbol of the movement, promoted by its followers through a guerrilla marketing campaign.”
Lunch Money Life are following up the ‘Lincoln’ video with a VIP version featuring Flowdan along with a remix from Hyperdub’s Loraine James over the coming months.
