Rising singer-songwriter Farrah explores her identity in the video for ‘ID’

Premiered on Complex yesterday, Farrah’s ‘ID’ single is the latest to drop via our DMY Recordings label.

Directed by Lu, the visuals tap into various hallmarks of the British-Iranian singer’s identity, with eye-catching Persian rugs hanging in a derelict warehouse space synonymous with London.

“I wanted the video to capture me within a setting that fuses the different moods and elements that make me who I am, like I do with my music. After getting to know me, the director, Lu, really brought this idea to life and took it to the next step,” Farrah says.

‘ID’ follows the stirring ‘Back To You’ single, which we released in January this year.

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