Kanye West debuted his new single on 66 buildings today

The rapper's stunt to promote his new single made his head even bigger than usual; watch it inside.


Words by: Aimee Cliff

Kanye West has debuted the first single from his upcoming, yet-to-be-announced album in a way only Kanye could – by projecting it onto buildings in 66 locations across the globe.

The song, titled New Slaves, is a searing piece of political anger, with the video focussing around Yeezy’s dead stare. It contains powerful lines like “I know that we’re the new slaves/I see the blood on the leaves”, as well as slightly less powerful ones like “I’d rather be a dick than a swallower.” The track also culminates in a falsetto, soulful croon, but there’s no official word yet on who is singing.

Watch the video and song being projected in Williamsburg, Brooklyn below. Thanks, Complex!

Update: Frank Ocean’s mother hinted that it’s her son singing on New Slaves. Yeezy had a busy weekend, as he also seemed to confirm that his new album is called ‘Yeezus’ (via Kim Kardashian’s Instragram) and debuted a second single, the Marilyn Manson-featuring Black Skinhead, on Saturday Night Live. Watch that below.

Update: ‘Yeezus’ is now available for pre-order on iTunes. It’s 14 tracks long.

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