Toyota stole a song from WU LYF, WU LYF are not happy

The Manchester band are miffed at the unauthorised use of their single in a car advert.

13.11.12

Words by: Anthony Walker

WU LYF are not impressed. The group, known for their carefully guarded aesthetic, dense rock and rousing rhetoric, were taken aback when they recently stumbled upon their track Heavy Pop being used to promote the Toyota GT86. The advert for the modestly-priced sports car plays heavily on a banal fantasy of masculine power free from domestic or civil responsibilities:

The band have taken to their Facebook page to make a quick statement:

“TO ANYBODY INTERESTED AS TO WHY WE ARE FEATURED IN A TOYOTA ADVERT:

“We too are interested to know why our music is featured in a sexist sports car advert that encourages men to live out their ‘inner chauvinist’. We have not consented to this, we have not earned a penny from this and on behalf of the band I am fucking angry about this.”

Whether it’s a case of crossed wires or something more underhand is still unsure but it’s definitely a very poor advert, and the final sentence of the message is telling:

“Wouldn’t have minded so much if it was for a Lamborghini.”

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