Forget about those 6-hour long club nights and forget about grabbing a beer at the bar. Lunch Beat, the new frontier of the Swedish clubbing scene, is a dry bar, where clubbers dress in office wear and the dance lasts an hour. That’s because the “night” is during the day, at lunchtime and the clubbers go straight back to work after their session.
Lunch Beat was first held in a Stockholm’s parking slot back in June 2010 and wasn’t a huge success as only 14 people showed up. Still, the one-hour disco break was so enjoyable that they decided to create another lunch event. Break after break and take away sandwich after take away sandwich (such as the one pictured above), Lunch Beat is now popular and attracts hundreds of people all around the capital.
According to the Lunch Beat manifesto everyone is free to throw a Lunch Beat party as long as all the Lunch Beat’s philosophy rules are respected. The manifesto features some simple fundaments like: “If you are getting too tired to actually dance at Lunch Beat, please have your lunch at some other place” or “You don’t talk about your job at Lunch Beat,” which seem fair. However, there is also a “Lunch Beat is a preferably drug free environment” where the meaning of the word ‘preferably’ is not particularly clear.
Similar lunch events have been taking place in other Swedish cities, as well as Finland and Serbia. Some of the next events will be hosted in Portugal and Porto as well.
You can stream a recent Lunch Beat DJ set below.