Spotify launches a K-Pop metaverse

Spotify Island will let fans hang out with friends and artists, play games and buy exclusive merch

04.05.22

Words by: Billy Ward

Spotify has launched it’s very own virtual space on Roblox, called Spotify Island, which will let fans have meet-and-greets with their favourite artists, create music, complete quests and more.

The music platform made a statement on their website about being the latest company to embrace the metaverse: “Today, we are introducing Spotify Island, a paradise of sound where fans and artists from all over the world can hang out and explore a wonderland of sounds, quests, and exclusive merch.”

Spotify are now the first music streaming brand to have a presence inside Roblox – a virtual universe where users can create and play games and share experiences with friends – and are calling the online island an “audio oasis that has it all”.

The main tasks on Spotify Island are hanging out with artists, completing quests and accessing “exclusive content,” as well as taking part in immersive audio experiences by creating music at the virtual beat-maker stations, powered by Soundtrap.

Gamers will be able to portal out to different themed islands that will come to life throughout the year. Spotify claim that these destinations will be “filled with more exclusive content, artist interactions, and themed mini-quests that are designed for both superfans and curious explorers.”

The first themed experience, coming later this Spring, is a homage to all things K-Pop. Fans will be able to hop from Spotify Island to K-Park to be given the chance to interact with K-Pop stars Stray Kids and SUNMI.

The streaming platform believes Spotify Island provides a great opportunity for fans to put money in the pockets of their favourite artists.

“We’re creating an easy opportunity for artists to connect with fans and to partner with Spotify on the creation of in-game virtual merchandise,” the statement reads, “Spotify’s portion of those sales will go directly back to the artists themselves. We’ll work with artists to create more opportunities like this in the months ahead.”

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