Outlook festival launches pay-what-you-can ticket scheme in response to cost-of-living crisis

"In the current climate, we appreciate that some of our audience simply will not be able to afford full price tickets..."

26.05.22

Words by: Billy Ward

Outlook festival are running a pay-what-you-can ticket scheme until Friday, to offer guests a chance to be a part of the event for a reduced cost.

Acknowledging the difficult landscape that punters and festivals are currently finding themselves in, the idea behind the initiative is to support people who have felt the affects of the cost-of-living crisis while making sure the festival is fun and accessible to everyone.

This summer, Outlook is coming to the UK for the first time in the festival’s 14 year history. Normally taking place on the sunny shorelines of Croatia, from its former home in Pula to its more recent location in Tisno, the globally loved festival is now adding an edition on home soil.

Partygoers can expect 4 days and nights of jungle, drum and bass, dubstep, garage, grime and more, combined with a programme of workshops, talks, cinema and food, all held in the scenic grounds of Cholmondeley Castle in Cheshire.

The festival wants to be honest about the fact that so many independent promoters have suffered this year for many reasons: cost of living, it being the first year back after COVID, a rollover bookings and tickets, and more – the festival landscape in general has been tough this year.

“This year, the increased cost of living is making attending events a challenge for many people, and with the launch of our inaugural year of our first UK event, hosting all of our community is more important than ever,” the Outlook team wrote in a statement shared to Instagram.

“As independent promoters, we are also feeling the impact of these economic challenges but believe that ensuring our audience can still come together and celebrate the music we are passionate about is crucial,” the statement reads. “In the current climate, we appreciate that some of our audience simply will not be able to afford full price tickets to music events.”

Anyone can apply for the pay-what-you-want ticket scheme, but the idea is to support the people that need it the most: “We ask for your honesty and support of one another and that you only apply if you genuinely cannot afford the current full price ticket,” the Outlook team add.

For more information, see Outlook’s discounted ticket application form.

 

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