According to a new study, one in every ten songs streamed globally is by a British artist.
The research comes from the British Phonographic Industry (BPI), who have highlighted “a rising new global wave of British talent”, including the likes of Dua Lipa, The 1975 and Stormzy, who have “grown up with streaming and [are] achieving enormous success with it”.
It continues: “Additionally UK artists ranging from Jorja Smith, Joel Corry and Gerry Cinnamon to rap and hip hop acts such as Dave, Aitch, AJ Tracey, Headie One, J Hus and KSI, to name just a few, are achieving hundreds of millions of streams each year in the UK and beyond and are growing their global profile.”
“The success of British artists around the world demonstrates how the UK continues to punch well above its weight as the world’s second-leading exporter of music (after the US), and third-largest recorded music market.”
“Newly-signed artists can now also expect to have a more immediate international impact than previous generations,” the study adds.