Over twelve days, each day offers up a different track, which can be downloaded for any price over on Bandcamp.
The calendar has a natural world theme running throughout, and the label’s share is being donated to the Extinction Rebellion Global Relief Fund.
The site reads: “2020 has been a lot of things but at LuckyMe it hasn’t been devoid of hope. While reckoning with the global health crisis and the renewed drive for racial justice – we’ve been forced to ask some valuable questions about what this project is.
“Paradoxically, our family (the roster of musicians and the team supporting them) have seen one of its best years. It has been challenging but we’ve been grateful for the significant projects which kept us focused: hustling to create when we could have easily been spiralling on our phones. 2020 gave us the time to listen too, and we’ll see the benefit of that in 2021 with a whole clique of new signings to work with. Our current roster continues to improve as they push into new ground. Without wanting to diminish the experience of the last year, we feel positive about the future. For this years Advent we asked the crew to consider the theme of “utopia”, and what it means to leave 2020 behind. Once the smoke settles, there will be new growth. What does that sound like?
“Our advent showcase has served as a charity drive for many years. We’ve been touched by the generosity of supporters. Our record deals mean we split our profit equally with the artists. If you donate here, we’ll pay them their share as normal. The label’s share though, will go entirely to The Extinction Rebellion Global Relief Fund. There are so many worthy causes out there. We felt climate resonated with the theme: looking ahead at what our world ought to be.”