At the top of the morning we reported the exciting news that pop sensation Lana Del Rey and the rap star A$AP Rocky were collaborating on a new track with production duo The Kickdrums. The playful [and not tremendous, IMO – Ed] ditty was set for a full release on the Kickdrums mixtape ‘Follow the Leaders’ today but has now been pulled from the set list at the last minute. The Kickdrums announced the sudden move on their Twitter : “Had to pull the Lana – A$AP track due to label reasons. Song got too big too fast. Gonna explain in more detail in an interview today.”
There’s more to come but it seems the over-excitement the in-studio preview caused led Rocky’s label to perk their ears up and cache the full song for his debut album ‘LongLiveA$AP’ scheduled for July. The full details of the decision may say something about the ravenous online hype cycle (and we’re probably all guilty of contributing to that) but the actions of the rapper’s label certainly suggests a lighter, poppier tinge to A$AP’s debut studio album.
All’s not lost, however, and ‘Follow the Leaders’ is free to download now with features from the likes of Mr. Muthafuckin’ eXquire and Freddie Gibbs.