Over the weekend (3rd and 4th August), Jme took over Boxpark Croydon, selling merchandise, taking pictures and chatting with fans, as well as delivering sets with guest MCs.
The pop-up provided Jme with an opportunity to get closer to his audience. Merky Ace, P Money, Blay Vision, Lay-Z, Vital and Jammin all made appearances alongside Jme, with DJ Maximum holding it down on the decks.
Seeing Jme armed with a card machine behind the counter, dealing with customers for the afternoon, pretty much summed his ethos up. He’s authentic, with neither pretentiousness nor reservation, and a genuine presentation of himself to the fans that turn up to watch, listen and interact.
Merch-wise, the focus was an art book for Jme’s ‘Grime MC’ videos, showcasing everything from storyboards and sketches to stills, promo shots and lyrics. The staple Boy Better Know t-shirts were on offer too, as were a fresh run of ‘NANG’ shirts, taking the name from one of the tracks on ‘Grime MC’.
The Boy Better Know co-founder had put on a series of cinema screenings for his forthcoming ‘Grime MC’ album earlier this year, and this was one of a string of events building up to the record’s release.
Having more recently performed a number of unadvertised ‘Grime MC’ sets across London, it seems that the follow-up to 2015’s ‘Integrity>’ is edging closer and closer.
Whether the coming Wembley pop-up this weekend (10th and 11th August) will have anything different to offer remains to be seen…
Watch a stream of MCs shelling from the Boxpark Croydon event: