It's the first time the photo-based social network has launched an account dedicated to a single subject (so you can probably expect @food, @movies etc. in the future). It'll feature "all facets of the musical experience", according to a press release, including famous stars, new voices, session players, passionate fans, instruments, lyrics, whatever.
There will be six posts per week, coming with some truly heinous hashtags: #LocallySourced (unsigned acts), #DoubleTrack (focus on artists' interests outside of music), and #15SecondLessons (videos on how to perform everything from riffs to drumbeats) are just some of the examples given.
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