Daft Punk use ’70s-style magazine advertisements to flog merch

27.03.14

Daft Punk are flogging some official merch on their website and they've created some vintage-style advertisements to help sell 'em.

Continuing the '70s theme of 'Random Access Memories', the ads hark back to the golden age of magazine spreads, where middle-aged admen would devise the more ingenious copy over a bottle of liquor and a couple of smokes. A golden age where sexism both in the industry and on the adverts was even more endemic. A golden age before 'social media strategies' and 'creative content' existed.

Check the mock posters out below, and browse the merch – including tank tops, posters, belt buckles, and $40 t-shirts – on the Daft Punk official site