Torrance, California-based production firm Choura Events who were meant to build pop-up venues for Coachella festival are now providing emergency relief tents for the coronavirus pandemic.
Like many establishments in the entertainment and music industry, the Californian company were preparing for a busy summer constructing stages and facilities for thousands of music revellers, however amid the recent string of festival and gig cancellations due to the spread of Covid-19, business quickly dried up.
Noticing that hospitals and local governments are in increasing need of temporary facilities to treat Covid-19 patients, Choura decided to provide their services to relieve some of the pressure on local facilities while also giving their 200 employees a means of getting paid.
“We pivoted so fast to being a rapid-response disaster relief team. If I didn’t know how to do Coachella, I couldn’t do this hospital,” said Ryan Choura, founder of Choura Events.
When hired by hospitals and governments, nearly all of the work is being done solely at cost, with the firm working overtime to erect heavy-duty triage tents and overflow facilities where doctors will treat an expected flood of coronavirus patients in the coming weeks.
More staging and event firms are now remaking their companies in order to build a first line of defense against the virus.