Bon Iver launches record label


Bon Iver’s band leader Justin Vernon has confirmed his plans to launch a record label. The focus of Chigliak will be local and “lost records”, as he described to Pitchfork in an interview last year:

I’m actually starting an imprint at Jagjaguwar called Chigliak, and Amateur Love is going to be the first record I put out. It’s like a ‘lost records’ thing and I’m encouraging other people to send in records of their local heroes– totally unsigned shit that never went anywhere but is incredible.

Amateur Love, from Vernon’s Wisconsin hometown Eau Claire, were an indie/electro band that later turned found slightly more success under the name Megafaun.