Pioneering hip-hop label Big Dada is relaunching as a label run by Black, POC & Minority Ethnic Ninja Tune staff members for Black, POC & Minority Ethnic artists.
The label, founded in 1997 by Will Ashon (who left in 2014), has released music by Wiley, Young Fathers, Run The Jewels and more over the last two decades.
Big Dada’s mission statement reads as follows:
“Big Dada is relaunched as a label run by Black, POC & Minority Ethnic people for Black, POC & Minority Ethnic artists*
A team of like minded individuals working together to form a community that champions, shines a light on, supports & nourishes the music & artists.
Working to amplify Black and racialised artist’s voices, Big Dada looks to shift the narrative around this music, bypassing stereotypes to allow and encourage freedom to express oneself for who they are and want to be.
Big Dada has a long history and heritage which will be built upon whilst deepening its cultural identity by supporting & offering resources to a new generation of artists.
*for lack of a better term.”