On the first Friday of every month since March, Bandcamp has been waiving its revenue share of music and merch sold on the platform in a bid to help artists affected by the pandemic.
So far, it’s been incredibly successful – across the nine Bandcamp days, fans bought $40 million worth of goods, with 800,000 people participating.
The platform has just announced it will be continuing its Bandcamp Fridays into 2021, on February 5th, March 5th, April 2nd, and May 7th. isitbandcampfriday.com will be keeping up to date.
“Thanks for participating in Bandcamp Fridays this year and supporting artists impacted by the pandemic,” Bandcamp says. “Over the course of 9 days, fans like yourself bought $40 million worth of music and merch, at a time when artists needed it most – that is seriously incredible.”
It adds: “If you’ve started to feel guilty about buying music on any day other than Bandcamp Friday, here’s something to keep in mind: on Bandcamp Fridays, an average of 93% of your money reaches the artist/label (after payment processor fees). When you make a purchase on any other day of the month (as 2.5 million of you have since March, buying an additional $145 million worth of music and merch) an average of 82% reaches the artist/label. Every day is a good day to directly support artists on Bandcamp!”