BACARDÍ Rum recently announced the launch of 'Do What Moves You', a fully integrated campaign that is set to amplify the exciting new creative direction for the rum brand. So far, the Do What Moves You project has seen artists such as Bugzy Malone, Stefflon Don and Giggs celebrate the sounds that move the UK, by creating exclusive new content and hosting a series of live CASA BACARDÍ shows across three key cities…and there is more where that came from.
Kicking off the campaign, Bugzy Malone performed in his home town of Manchester in June. The Do What Moves You video of Bugzy explaining what inspires him in the musical city of Manchester, can be seen below.
Next up was Stefflon Don, who performed in her birthplace of Birmingham in July. Having previously lived in Holland, Stefflon Don takes inspiration from a globally diverse set of influences. Watch the full video with Stefflon Don sharing her creative inspiration below.