Another big player launched its entry into the ever-expanding streaming sphere today as Amazon launched the Prime Music streaming service. Free to Amazon Prime members, the service flaunts a 'no ads' promise and one million tracks from classic artists such as Bob Dylan, Madonna and David Bowie, as well as contemporaries Royal Blood, George Ezra, Paolo Nutini, and Ella Henderson.
Offering an easy way to catlogue online music collections and discover new music, another useful feature offered up is Prime Playlists; a couple of our favourites being the sad-lad ready 'Angsty Alternative', 'Dinner Party Classic Piano Pop', 'Don’t Call This Emo' and and of course 'Songs for Cool Kids (and Their Parents)'.
Continuing their commiment to the 'always on' age, the Prime Music catalogue can also be downloaded to mobile devices for offline playback on planes, trains and any other scenarios cursed with bad internet connections. Questions may however arise on the amount of tracks available, Spotify has 30 million tracks and Soundcloud a whopping 100 million (although that amount hasn't come hassle free for them).
Love 'em or hate 'em, Amazon are a pretty useful giant and the music streaming adds yet another weapon to their arsenal. Prime members in the UK already beneft from Unlimited One Day Delivery on many items, video streaming across 15,000 popular movies and TV shows, the Kindle Owners' Lending Library and the ever impressive One-Hour Delivery service within London.
Prime members in the UK can start listening to Prime Music today.