What makes the ingredients of a really great night out? Do you combine a few things, shake it all up and hope for something sweet? Something tells us that we’re about to find out as Absolut prepare to launch new nightlife series, Electrik London.
A collaborative series with Marshmallow Laser Feast and legendary label R&S Records; Absolut’s Electrik London events will explore the future of nightlife by bringing together the best in electronic music, technology and of course, Absolut drinks.
Creating an after-dark, experimental playground that explores technology and the space between the virtual and physical world, Absolut aims to challenge how audiences think, react and engage with nightlife and how this may evolve in the future.
Watch the teaser video above to catch a feel of the event, with hazy blue tones inspired by Absolut’s latest limited edition bottle, Absolut Electrik, which is available to purchase now at Harvey Nichols and Selfridges.