NULA's 'Tone Deaf' is a "bittersweet celebration of Black Britishness"
At the start of the year, New Cross duo NULA kicked 2021 off with ‘Setback’, a track themed around longing for physical touch throughout lockdown.
Tipped by Dazed, Notion and Complex, NULA are vocalist and songwriter Nadiah Adu-Gyamfi and her production/writing partner Luke Osborne, and we’ve been working with the pair via our DMY Artists.
Latest track ‘Tone Deaf’ focuses on issues of social justice and what it means to be Black in Britain today, following the events of 2020 that sparked worldwide protests.
Adu-Gyamfi explains: “As Nina Simone once said: ‘It’s an artist’s duty to reflect the times in which we live.’ George Floyd’s death last year really shook us as a society, however there is still a desensitisation to Black death and suffering and those in power continue to stay tone deaf despite witnessing what goes on.
“This track is a bittersweet celebration of Black Britishness, highlighting the royalty and pride in our culture. I wanted to bring awareness to social justice issues whilst being vulnerable and honest about the question: ‘Will there ever be any justice?'”
Watch the visualiser for ‘Tone Deaf’ below, which was shot on south east London’s Deptford high street market, a place where Adu-Gyamfi grew up. Stream it via your preferred player here.
