Following last week’s release of 49-track opus ‘7G’, PC Music label head A. G. Cook has revealed a new album for September, ‘Apple’.
Talking about the forthcoming LP, Cook, who is also Charli XCX’s Creative Director, says: “‘Apple’ is my own take on Personal Computer Music. I’ve always been interested in the blurred line between bedroom and professional studio production, and at what point a personality either gets created or accidentally takes shape. For me there’s a great sense of freedom in combining something slick with something naive – a reality where anything could happen.
“In calling the album ‘Apple’, I wanted to draw attention to one of the simplest, most everyday objects, which somehow contains references to almost everything imaginable – from computers to The Beatles, New York to Snow White, and an entire world of history and mythology. A little free advertising doesn’t hurt.”
He’s revealed first single ‘Oh Yeah’, of which he says: “The song itself – like most pop music – is really about confidence and escapism, and how bittersweet those things can feel.”
Watch the self-directed video for ‘Oh Yeah’ now:
A. G. Cook – ‘Apple’ tracklist:
1. Oh Yeah
3. Beautiful Superstar
7. The Darkness
A. G. Cook’s ‘Apple’ is released by PC Music on September 18th 2020 – pre-save it here.
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