America might have swept the board at MTV’s EMA event last weekend but there’s plenty of UK talent on show at tonight’s UK Music Video Awards. Here are our top five picks of the bunch.
Best Budget Urban Video
Ipswich rapper DELS discovers life isn’t all black and white in this brilliant, strictly no post-production video by Us Design Studio who we profiled a bit back. The making of video is well worth a watch too.
Best Urban Video – UK
Wiley Numbers In Action
Another big vote for Us Design Studio comes in the form of rap maverick Wiley’s video for the lead single from his recent album ’100% Publishing’. If one madcap grime professor wasn’t enough for you, this video stars half a dozen. Hectic.
Best Cinematography In A Video
Adele Rolling In The Deep
A mountain of crockery smashes and a roomful of glasses of water tremble Jurassic Park-style in this big budget video to Adele’s love-rat comeback hit single. Revenge is a dish best served smoking hot.
Best Alternative Video – UK
James Blake Lindisfarne
Like Swallows & Amazons on mushrooms, the characters in this video to James Blake’s album standout Lindisfarne perform an initiation ritual for a new recruit. It’s a little too knowingly weird but that’s also why we like it.
Best Indie/Rock Video – UK
Metronomy The Bay
Taken from their album ‘The English Riviera’, Metronomy have their tongue firmly in cheek with this British seaside humour studded video to summery hit The Bay.