Snoop Dogg reincarnated in Jamaica as Snoop Lion

A new film, made by Vice in partnership with Snoopadelic Films, tells the story of how Calvin Cordozar Broadus, Jr moved to Jamaica to record an album with Diplo, and had his name changed by Rasta priests from Snoop Dogg to Snoop Lion.

Reincarnated the film is part of the Toronto Film Festival, and ‘Reincarnated’ the album will the album will be out soon. It features no rap, strictly reggae, as he told journalists in New York last night: “Rap is not a challenge to me. With no disrespect to other rappers, but they can’t fuck with me in rap … I’ve won every accolade you can get in rap, they call me ‘Uncle Snoop’ in rap. When you’re an uncle, it’s time to find something new … I want to feel like a kid again.”

“I want to bury Snoop Dogg, and become Snoop Lion”, he went on to say. “I didn’t know that until I went to the temple, where the High Priest asked me what my name was, and I said, ‘Snoop Dogg.’ And he looked me in my eyes and said, ‘No more. You are the light; you are the lion.’ From that moment on, it’s like I had started to understand why I was there.”

You can hear the first single La La La here, and watch a trailer for the documentary above.