Smouldering new video illustrates the dark, numbing side of Pure X's sound.
Pure X have made an album that skirts the fuzzy boundary between agony and ecstasy in Pleasure, and this video they’ve released for single Easy, directed by Malcolm Elijah, is immersed in that theme. On an abstract level, this means gazing into fish tanks; submersion in water; reaching out to grab at thorny roses and looking glum behind a beard. On a more literal level, we also get to see some light S&M. Don’t watch this at work.