Premiere: Golden Rules - It's Over

Back in August this year, trans-Atlantic duo Golden Rules released their debut full-length 'Golden Ticket' through the venerable Lex Records. A modern take on soulful hip-hop, the album incorporates Forest Hill-based Paul White's multi-genre beats with Florida-born Eric Biddines' introspective, autobiographical storytelling.

Today, Golden Rules has released their first video (premiering above) for one of the album's highlights It's Over. Directed by Ryan Snyder, the tense and dramatic clip plays out the turbulent relationship detailed in the track. One particular event sparks the painful memories lodged in the mind of Eric Biddines, with Snyder's concept depicting a constant movement of incidents from the past and the present, while the camera gazes on the vocalist's anguish.

Watch the video for It's Over above and revisit Paul White's remix of Never Die featuring Freddie Gibbs and Yasiin Bey.

Golden Rules perform at The Laundry, London this Friday along with Prefuse 73, Michael Christmas, High Lucia, Edan & Paten Locke. For remaining tickets and further details, head to the event page here.

Golden Rules' debut album 'Golden Ticket' is out now through Lex Records (buy).