Kanye West, Big Sean, Pusha T & 2 Chainz – Mercy

Kanye West’s genius, in one alliterative sentence, is combining modernist intent with a mainstream mindset, and maximalist sentiments with minimalist stricture. The latest video from his GOOD Music stable is a clear indication – sparse beats, the everyone around castlist, the minimal design and relentlessly NEW– NEW – NEW growl in its heart. This came out as a single on the 6th 2012, Kanye’s seven-screen cinema can be viewed here, and you can already play a drinking game to the video on Egotrip