The Chicago prodigy gives another preview of his upcoming album.
Chief Keef’s remarkable year is going to round off with the release on his debut ‘Finally Rich’ later this month, and he released the short video for They Know over the weekend.
An in-house affair produced by GBE’s 12Hunna and shot by go-to director DGainz, it isn’t an official track from ‘Finally Rich’, but it does hint at the direction the album will take. Themes may stay largely the same, but Chief Keef is certainly going places stylistically and, after the single Love Sosa, They Know is him switching up from North Face to Moncler and really pushing into gloopy auto-tune territory. It takes about a minute for him to actually start rapping, and when he does it’s still delivered in a gravelly slush that seeps through the coiling production.