Big Boi feat. Ludacris and T.I. – In the A

As a New Year’s gift, Big Boi has released the video for In the A, taken from his recent ‘Vicious Lies and Dangerous Rumours’ LP. Joined by the formerly-beefing T.I. and Ludacris, who steps up his game following a questionable collaboration with David Guetta, the trio of Atlanta’s OGs give us a whistle-stop tour of the city’s hotspots.

In the A is a block-rocking, thunderous anthem, and the video sees the Outkast MC assuming the throne as rap royalty in a mink coat and obligatory gold chain. The video pans the streets of ATL, inviting us along to the sub-shaking parties and liquor store hangouts of the south. According to director Alexi Papalexopolous, if he had to sum up the video in a word with a hyphen, he would say “G-sh*t and that stands for gangster sh*t”.

Def Jam released ‘Vicious Lies and Dangerous Rumours’ on 11th December 2012.