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Watch someone get really, really into Ni--as In Paris Kanye West & Jay Z’s barnstormer turns meme, as a chap is filmed going HAM on the New York subway.
Loathe as we are to post memes, this clip of a chap going loco to Kanye West and Jay-Z’s song about going loco is a lovely (if slightly exploitative) example of what really, really dope music does to people.
12 hours ago, the play-count was hovering around 3,00, and now it’s on half-a-million views. Which is three times that of the nearest thing to an official video that exists, the film of Ni—as In Paris famous multiple encore rewinds live in Montreal. As Aimee Cliff wrote, the song itself is packed with “summation of 2011” catchphrases, from That shit cray to that Blades Of Glory sample to the immortal line If you’d escaped what I’d escaped…
It basically has summed up a year that has felt, from beginning to end, like an end of season finale. And this example of fan re-appropriation of fan re-appropriation, spreading like wildfire, with the anonymous star’s final, nonchalant glance to camera with the words “Is this recording?” is the fitting end to the cray-est year in living memory.
- 21.12.11