Premiere: Don Sinini flexes within nature in the video for the syrupy ‘Come My Way’

If there’s anyone representing the fluidity of UK music from the streets right now, it’s Don Sinini.

Hot on the heels of a handful of incendiary singles, the dancehall artist from Ladbroke Grove dropped his ‘Love In The Dance’ EP last month.

Produced entirely by Backlit, the vocal-oriented alter-ego of Air Max ’97, it flaunts Sinini’s personal blend of sugary melodies while interpolating the likes of Peter Andre’s ‘Mysterious Girl’.

We’re premiering the video to ‘Come My Way’ above – also directed by Backlit – which finds Sinini sipping Rubicon in poppy fields, lighting up and using his Louis bag as a pillow.

“This song had a natural feeling so we shot in beautiful parts round Clapton,” says Don Sinini. “Big up Backlit on videography, he held it down on a very humid day.”

Watch the video for Don Sinini’s ‘Yiapiss’.

Don Sinini’s ‘Love In The Dance’ is out now – stream it here.

Doja Cat channels Fruit Ninja in the video for ‘Juicy’

Doja Cat has dropped some creative visuals for the Tyga-featuring ‘Juicy’, that call to mind fruit-slicing video game Fruit Ninja.

Featuring hyper-saturated colours and a selection of fruit-themed outfits, Doja Cat re-positions herself as one of the most creative and visually experimental artists out there.

The track, taken from the LA rapper’s ‘Amala’ album, was recently re-released featuring the Tyga vocals.

Watch the video above.

Read our interview with Doja Cat: ‘Doja Cat is ten steps ahead of your favourite rapper’

Naira Marley celebrates his newfound freedom in the video for ‘Soapy’

Back in June, Lagos artist Naira Marley was arrested by the Nigerian government after his satirical track with Zlatan, ‘Am I A Yahoo Boy‘, caused outrage amongst the country’s conservative elites.

Now a free man (mass protests were staged after Marley’s arrest), the underground breakout star has responded with ‘Soapy’, a track that takes aim at corruption in his native country while also discussing prison life.

The accompanying visual has just dropped, finding Naira donning an orange jumpsuit and performing a dance he learnt from his fellow inmates while behind bars, while everyone from Burna Boy to Davido have jumped on the ‘Soapy’ dance trend.

Watch the video now above.

‘Soapy’ is out now via MOVES Recordings.

Related: The 10 Best Nigerian Songs For Summer, according to Santi

13XL throw caution to the wind in the visuals for ‘Love & Guap’

13XL are Scott and Xena, a South London-based pair making music that sits somewhere between emo trap and punk-tinged guitar music.

Previously, the pair – who have become a favourite in the fashion world – had let us into one of their secret basement shows on the video for ‘Show You The Whole World And Show You How It Spins‘.

They now release some heady visuals for the hypnotic ‘Love & Guap’, taking the refrain ‘throw your guap to the wind’ quite literally by letting some bills float in the air.

Watch it now above.

‘Love & Guap’ is out now via MOVES Recordings. Follow 13XL here.

Yizzy addresses knife crime issues in his ‘3 Minutes To Live’ video

Our DMY Recordings-signee, Yizzy, has just shared the powerful visuals to his ‘3 Minutes to Live’ single, taken from his ‘Welcome To Grime Street‘ EP.

Directed by award-winning filmmaker Simon Aukes, responsible for hit rap action drama Shiro’s Story with Rapman, it sees Yizzy playing the role of a knife crime victim.

Offering up the question: What would you do with three minutes to live?, the moving visual explores the human impact of knife crime rather than the cold statistics that we hear far too much about.

The Lewisham MC’s collaborator Aaron Unknown also makes a cameo in the visual, which you can watch above.

Stream the entire EP here:

Follow Yizzy on Twitter / Spotify / Instagram.

Aaron Unknown and Yizzy hit an old boozer in the video for ‘Me, Myself and I’

Hailing from Croydon, Aaron Unknown has been turning heads with his brand of versatile, insightful rap that has already earned him comparisons with the likes of Dave. Though you might recognise Aaron’s face from slick Dior and Givenchy campaigns, his talents stretch far beyond modelling, boasting bars laced with emotion and approaching topics such as anxiety and mental health.

Recently selling out his headline show at London’s Omeara, Aaron recently teamed up with our DMY Recordings signee Yizzy for ‘Me, Myself and I’, a track from his June-released EP ‘The Journey’. The accompanying video finds the pair hitting an old boozer, pouring pints and cruising around in a style akin to an old gangster movie.

Watch it now above.

Stream ‘The Journey’ in full:

13XL overload the senses on new video for ‘Frosty Tips’

After recently dropping their tranquillising song ‘Frosty Tips’, the South London duo 13XL are back with a new set of visuals to enhance the experience.

The video enlisted cinematographer Oliver Ford – who has worked with the likes of Jorja Smith on previous projects – and director Nathan Sam Long.

Nathan said, “Frosty Tips’ was shot in close-ups, catching momentary details frozen in time. It feels almost like a drug, where you lose the bigger picture to this heightened sense of infatuation, focusing on every little detail, movement and expression. The characters of Scott and Xena are trying to escape the curse.”

The video was shot on a variety of film cameras, making for an unwashed and warped texture that adds to the sensory overload of the video.

13XL release all-consuming new track ‘Frosty Tips’

Flohio returns with a bang on the mind-bending ‘Hell Bent’

South London’s Flohio has quickly become synonymous with an unending cascade of ice-cold flows and meticulous lyrics, after bursting onto the scene in 2016 with her ‘Nowhere Near’ EP.

Since then, the 26-year-old has continued to prove she’s worth her weight in gold; releasing a highly regarded COLORS session, as well as collaborating with Modeselektor on the genre-transcending ‘Wealth’.

Her first single of the year, Flohio starts 2019 with her usual razor-sharp vivacity on ‘Hell Bent’. Produced by in-demand beatmaker JD Reid, it channels the energy of slowthai (one of Reid’s go-to collaborators); making for a genre-defying sound with the un-blushing attitude that the Bermondsey artist oozes.

The track’s title goes a long way towards articulating the song’s aesthetics. Dosed in a blood-red background, the accompanying visual finds Flohio taking on a shape-shifting form – transitioning between pitch-black silhouettes and hazy edges.

Watch it now above.

 

 

Riko Dan, Killa P, Logan and Scrufizzer take over the news in the remix for Yizzy’s ‘Deh Suh’

Enlisting an all-star grime lineup comprising of Riko Dan, Killa P, Logan and Scrufizzer, Yizzy hijacks the news once again on the Oliver Brian-directed remix video for ‘Deh Suh’.

Premiered by SBTV, the lighthearted visual is an edit of the original (watch here), with the single produced by grime royalty Teddy aka Silencer.

Yizzy recently dropped the complete ‘Welcome To Grime Street’ project via our DMY Recordings label – listen to it in full here.

Watch Yizzy fight off apocalyptic figures in the video for ‘Noticing Me Now’.

Follow Yizzy on Twitter / Spotify / Instagram.

Kojey Radical dances through darkness in new video for ‘Can’t Go Back’

Experimental poet-rapper-singer Kojey Radical has unveiled a stunning visual for his expressive single ‘Can’t Go Back’.

Co-directed by Radical himself, the artist and a tribe of dancers harness the therapeutic power of dance to live purely in the moment; banishing any bad energy that may be present by removing life’s conscious and subconscious defences and letting the music take over.

The East London creative said it “feels like a return to form for me. When I went through the darkest parts of my depression I used dance as a sort of healing therapy. I wanted to reflect the joy of losing yourself in a moment and letting everything go. It’s taking things all the way back to the basics to begin again and free yourself from past trauma.”

The final minute teases fans with a snippet of punching lyrics from the powerful unreleased track ’20/20′ – with the two songs featured acting as the first offering from Kojey’s highly anticipated third full-length body of work, set for release later this year.

Radical also recently announced a small series of free, intimate pop-up shows for his fans after posting on his Instagram: ‘No more doing anything that’s not about the people that support me. I know what I’m doing this for now more so than ever. It’s for you. This show is for you,’ with the first set to take place at Hoxton Bar & Grill on June 25th.

Enter the ticket ballot here.

Read our interview with Kojey from 2017: “I don’t play around with the shit I’m saying”

Kojey Radical teams up with KZ again on coming-of-age anthem ’25’

 

Yizzy fights off apocalyptic figures in the video for ‘Noticing Me Now’

South London’s Yizzy finds himself trapped in a nightmarish hospital thriller for the new video of his track, ‘Noticing Me Now’.

The video, released through our new DMY Recordings label, sees the MC being restrained on an operating table by a group of apocalyptic figures, symbolising the artist’s battle to be heard in a cluttered industry.

The high octane song is taken from Yizzy’s newly released ‘Welcome To Grime Street‘ EP – featuring vocals by fellow London artist Elshay that complement the MC’s strapping lyrics, it makes for a dramatic sound.

Yizzy describes the cut as a “special tune that I never expected to make. My EP tracklist was done for ages, I took a song off to make room for this song instead. Listen to the song to find out why.”

The Lewisham MC celebrated the release of his EP with two huge performances over the weekend at Parklife – shelling at the Reprezent Radio stage – and Field Day, where he marked the start of the festival by headlining the Dr Martens Boot Room stage.

He also recently delivered an explosive Fire In The Booth freestyle.

Stream the EP in full:

Little Simz returns to her pirate radio roots in new ‘101 FM’ video

UK rapper Little Simz has released the visuals to stand-out song ‘101 FM’ from her acclaimed album ‘GREY Area’, released earlier this year.

The video pays homage to the artist’s upbringing as a child during the late nineties/early noughties and flashes back to her history in pirate radio, where for Simz, writing bars in her bedroom and attending intimate flat parties were a day-to-day occurrence.

The beautifully-constructed video was shot on VHS to enhance feelings of nostalgia; providing a fitting visual for one of the most prominent upcoming artists in the UK scene at the moment.

Where the rapper has been making big moves in the music industry, she hasn’t let this stop her pursuing other projects and avenues – with the 25-year-old set to appear in the highly anticipated new series of Top Boy, rubbing shoulders on set with the likes of other big name artists, Dave and Kano.

Little Simz will be touring her album ‘GREY Area’ from October across locations such as Leeds, Nottingham, Glasgow, Oxford and London.

Find tickets for Little Simz’s shows here.

Read our interview with Little Simz from 2015.